2006/2007 DMA Rankings - AVS Forum
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post #1 of 15 Old 09-05-2006, 12:07 PM - Thread Starter
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Just a temporary sticky to list the new DMA rankings. The Thread Index and Master list of Stations will be updated to reflect the new rankings. Last year's similar thread is here 2005 DMA Ranking Changes if you're interested in spotting any trends.

Here's the new list - Green moved up, Red moved down:

  1. New York, NY - 7,366,950 - 6.62%
  2. Los Angeles, CA - 5,611,110 - 5.04%
  3. Chicago, IL - 3,455,020 - 3.10%
  4. Philadelphia, PA - 2,941,450 - 2.64%
  5. San Francisco, CA - 2,383,570 - 2.14%
  6. Dallas, TX - 2,378,660 - 2.14%
  7. Boston, MA - 2,372,030 - 2.13%
  8. Washington, DC - 2,272,120 - 2.04%
  9. Atlanta, GA - 2,205,510 - 1.98%
  10. Houston, TX - 1,982,120 - 1.78%
  11. Detroit, MI - 1,938,320 - 1.74%
  12. Tampa, FL - 1,755,750 - 1.58%
  13. Phoenix, AZ - 1,725,000 - 1.55%
  14. Seattle, WA - 1,724,450 - 1.55%
  15. Minneapolis, MN - 1,678,430 - 1.51%
  16. Miami, FL - 1,538,620 - 1.38%
  17. Cleveland, OH - 1,537,500 - 1.38%
  18. Denver, CO - 1,431,910 - 1.29%
  19. Orlando, FL - 1,395,830 - 1.25%
  20. Sacramento, CA - 1,368,680 - 1.23%
  21. St. Louis, MO - 1,228,980 - 1.10%
  22. Pittsburgh, PA - 1,163,150 - 1.05%
  23. Portland, OR - 1,117,990 - 1.00%
  24. Baltimore, MD - 1,097,290 - 0.99%
  25. Indianapolis, IN - 1,060,550 - 0.95%
  26. Charlotte, NC - 1,045,240 - 0.94%
  27. San Diego, CA - 1,030,020 - 0.93%
  28. Hartford, CT - 1,014,630 - 0.91%
  29. Raleigh, NC - 1,006,330 - 0.90%
  30. Nashville, TN - 944,100 - 0.85%
  31. Kansas City, MO - 913,280 - 0.82%
  32. Columbus, OH - 898,030 - 0.81%
  33. Cincinnati, OH - 886,910 - 0.80%
  34. Milwaukee, WI - 882,990 - 0.79%
  35. Salt Lake City, UT - 839,170 - 0.75%
  36. Greenville, SC - 826,290 - 0.74%
  37. San Antonio, TX - 774,470 - 0.70%
  38. West Palm Beach, FL - 772,140 - 0.69%
  39. Grand Rapids, MI - 734,670 - 0.66%
  40. Birmingham, AL - 723,210 - 0.65%
  41. Harrisburg, PA - 713,960 - 0.64%
  42. Norfolk, VA - 712,790 - 0.64%
  43. Las Vegas, NV - 671,630 - 0.60%
  44. Memphis, TN - 664,290 - 0.60%
  45. Albuquerque, NM - 662,380 - 0.60%
  46. Oklahoma City, OK - 662,380 - 0.60%
  47. Greensboro, NC - 660,570 - 0.59%
  48. Louisville, KY - 648,190 - 0.58%
  49. Buffalo, NY - 639,990 - 0.58%
  50. Jacksonville, FL - 639,110 - 0.57%
  51. Providence, RI - 633,950 - 0.57%
  52. Austin, TX - 602,340 - 0.54%
  53. Wilkes Barre, PA - 590,170 - 0.53%
  54. New Orleans, LA - 566,960 - 0.51%
  55. Fresno, CA - 557,380 - 0.50%
  56. Albany, NY - 554,970 - 0.50%
  57. Little Rock, AR - 539,900 - 0.49%
  58. Dayton, OH - 531,120 - 0.48%
  59. Mobile, AL - 524,200 - 0.47%
  60. Knoxville, TN - 523,010 - 0.47%
  61. Richmond, VA - 517,800 - 0.47%
  62. Tulsa, OK - 513,090 - 0.46%
  63. Lexington, KY - 483,520 - 0.43%
  64. Ft. Myers, FL - 479,130 - 0.43%
  65. Charleston, WV - 477,040 - 0.43%
  66. Flint, MI - 474,430 - 0.43%
  67. Wichita, KS - 445,860 - 0.40%
  68. Roanoke, VA - 445,840 - 0.40%
  69. Green Bay, WI - 434,760 - 0.39%
  70. Tucson, AZ - 433,310 - 0.39%
  71. Toledo, OH - 425,820 - 0.38%
  72. Honolulu, HI - 419,160 - 0.38%
  73. Des Moines, IA - 417,900 - 0.38%
  74. Portland, ME - 409,180 - 0.37%
  75. Omaha, NE - 403,560 - 0.36%
  76. Springfield, MO - 402,310 - 0.36%
  77. Spokane, WA - 395,490 - 0.36%
  78. Rochester, NY - 392,630 - 0.35%
  79. Syracuse, NY - 386,940 - 0.35%
  80. Paducah, KY - 384,510 - 0.35%
  81. Shreveport, LA - 381,200 - 0.34%
  82. Champaign, IL - 378,150 - 0.34%
  83. Columbia, SC - 377,940 - 0.34%
  84. Huntsville, AL - 375,270 - 0.34%
  85. Madison, WI - 369,220 - 0.33%
  86. Chattanooga, TN - 347,380 - 0.31%
  87. Jackson, MS - 343,550 - 0.31%
  88. South Bend, IN - 334,370 - 0.30%
  89. Cedar Rapids, IA - 333,270 - 0.30%
  90. Burlington, VT - 327,480 - 0.29%
  91. Harlingen, TX - 327,070 - 0.29%
  92. Tri-Cities, TN-VA - 326,560 - 0.29%
  93. Baton Rouge, LA - 322,540 - 0.29%
  94. Colorado Springs, CO - 316,630 - 0.28%
  95. Waco, TX - 311,690 - 0.28%
  96. Davenport, IA - 308,360 - 0.28%
  97. Savannah, GA - 298,130 - 0.27%
  98. Johnstown, PA - 294,160 - 0.26%
  99. El Paso, TX - 293,700 - 0.26%
  100. Charleston, SC - 290,110 - 0.26%
  101. Evansville, IN - 289,730 - 0.26%
  102. Ft. Smith, AR - 280,510 - 0.25%
  103. Youngstown, OH - 276,550 - 0.25%
  104. Lincoln, NE - 275,970 - 0.25%
  105. Florence, SC - 272,340 - 0.25%
  106. Ft. Wayne, IN - 271,550 - 0.24%
  107. Greenville, NC - 270,420 - 0.24%
  108. Tallahassee, FL - 266,210 - 0.24%
  109. Springfield, MA - 264,480 - 0.24%
  110. Reno, NV - 261,250 - 0.24%
  111. Tyler, TX - 258,860 - 0.23%
  112. Lansing, MI - 256,190 - 0.23%
  113. Traverse City, MI - 248,680 - 0.22%
  114. Augusta, GA - 247,450 - 0.22%
  115. Sioux Falls, SD - 247,000 - 0.22%
  116. Peoria, IL - 243,280 - 0.22%
  117. Montgomery, AL - 241,130 - 0.22%
  118. Boise, ID - 238,990 - 0.22%
  119. Fargo, ND - 235,320 - 0.21%
  120. Eugene, OR - 231,710 - 0.21%
  121. Macon, GA - 230,180 - 0.21%
  122. Santa Barbara, CA - 227,700 - 0.21%
  123. Lafayette, LA - 225,650 - 0.20%
  124. Monterey, CA - 218,390 - 0.20%
  125. Yakima, WA - 213,780 - 0.19%
  126. Bakersfield, CA - 210,960 - 0.19%
  127. La Crosse, WI - 209,870 - 0.19%
  128. Columbus, GA - 207,180 - 0.19%
  129. Corpus Christi, TX - 194,160 - 0.17%
  130. Chico, CA - 193,590 - 0.17%
  131. Amarillo, TX - 190,590 - 0.17%
  132. Columbus, MS - 187,150 - 0.17%
  133. Rockford, IL - 184,560 - 0.17%
  134. Wausau, WI - 180,640 - 0.16%
  135. Monroe, LA - 178,200 - 0.16%
  136. Wilmington, NC - 174,170 - 0.16%
  137. Duluth, MN - 171,780 - 0.15%
  138. Topeka, KS - 171,310 - 0.15%
  139. Columbia, MO - 170,260 - 0.15%
  140. Beaumont, TX - 167,090 - 0.15%
  141. Medford, OR - 164,780 - 0.15%
  142. Erie, PA - 157,860 - 0.14%
  143. Sioux City, IA - 156,480 - 0.14%
  144. Joplin, MO - 154,640 - 0.14%
  145. Albany, GA - 153,190 - 0.14%
  146. Wichita Falls, TX - 152,380 - 0.14%
  147. Lubbock, TX - 151,610 - 0.14%
  148. Salisbury, MD - 150,790 - 0.14%
  149. Palm Springs, CA - 149,880 - 0.14%
  150. Bluefield, WV - 145,550 - 0.13%
  151. Terre Haute, IN - 144,880 - 0.13%
  152. Bangor, ME - 143,170 - 0.13%
  153. Rochester, MN - 143,090 - 0.13%
  154. Anchorage, AK - 142,230 - 0.13%
  155. Wheeling, WV - 140,950 - 0.13%
  156. Panama City, FL - 140,790 - 0.13%
  157. Binghamton, NY - 138,220 - 0.12%
  158. Minot, ND - 135,550 - 0.12%
  159. Odessa, TX - 135,270 - 0.12%
  160. Biloxi, MS - 134,320 - 0.12%
  161. Sherman, TX - 124,330 - 0.11%
  162. Gainesville, FL - 119,590 - 0.11%
  163. Idaho Falls, ID - 116,560 - 0.11%
  164. Abilene, TX - 114,210 - 0.10%
  165. Hattiesburg, MS - 111,580 - 0.10%
  166. Clarksburg, WV - 109,020 - 0.10%
  167. Yuma, AZ - 107,360 - 0.10%
  168. Missoula, MT - 106,250 - 0.10%
  169. Utica, NY - 106,080 - 0.10%
  170. Billings, MT - 103,710 - 0.09%
  171. Quincy, IL - 103,690 - 0.09%
  172. Dothan, AL - 99,410 - 0.09%
  173. Elmira, NY - 96,690 - 0.09%
  174. Jackson, TN - 95,070 - 0.09%
  175. Lake Charles, LA - 94,840 - 0.09%
  176. Watertown, NY - 94,050 - 0.08%
  177. Rapid City, SD - 93,870 - 0.08%
  178. Marquette, MI - 89,670 - 0.08%
  179. Alexandria, LA - 89,600 - 0.08%
  180. Jonesboro, AR - 89,500 - 0.08%
  181. Harrisonburg, VA - 87,630 - 0.08%
  182. Charlottesville, VA - 83,850 - 0.08%
  183. Bowling Green, KY - 76,910 - 0.07%
  184. Greenwood, MS - 76,830 - 0.07%
  185. Meridian, MS - 74,440 - 0.07%
  186. Grand Junction, CO - 69,560 - 0.06%
  187. Laredo, TX - 65,790 - 0.06%
  188. Lafayette, IN - 64,680 - 0.06%
  189. Parkersburg, WV - 63,850 - 0.06%
  190. Great Falls, MT - 63,510 - 0.06%
  191. Twin Falls, ID - 61,160 - 0.06%
  192. Butte, MT - 60,560 - 0.05%
  193. Eureka, CA - 59,360 - 0.05%
  194. Bend, OR - 57,790 - 0.05%
  195. Cheyenne, WY - 54,030 - 0.05%
  196. Lima, OH - 53,180 - 0.05%
  197. San Angelo, TX - 52,930 - 0.05%
  198. Casper, WY - 52,400 - 0.05%
  199. Ottumwa, IA - 51,470 - 0.05%
  200. Mankato, MN - 51,090 - 0.05%
  201. St. Joseph, MO - 45,840 - 0.04%
  202. Fairbanks, AK - 33,240 - 0.03%
  203. Zanesville, OH - 33,090 - 0.03%
  204. Presque Isle, ME - 31,170 - 0.03%
  205. Victoria, TX - 30,450 - 0.03%
  206. Helena, MT - 25,970 - 0.02%
  207. Juneau, AK - 23,910 - 0.02%
  208. Alpena, MI - 17,600 - 0.02%
  209. North Platte, NE - 15,480 - 0.01%
  210. Glendive, MT - 3,980 - 0.00%


Movement in the Top 50 DMAs

GAINERS

+ 5 Las Vegas, NV
+ 2 Louisville, KY
+ 2 Jacksonville, FL
+ 1 San Francisco, CA
+ 1 Dallas, TX
+ 1 Phoenix, AZ
+ 1 Miami, FL
+ 1 Orlando, FL
+ 1 Charlotte, NC
+ 1 Cincinnati, OH
+ 1 Salt Lake City, UT
+ 1 Albuquerque, NM



LOSERS

-11 New Orleans, LA (Dropped from the Top 50)
-2 Boston, MA
-1 Seattle, WA
-1 Cleveland, OH
-1 Sacramento, CA
-1 San Diego, CA
-1 Milwaukee, WI
-1 Greenville, SC



ALL DMAs

LARGEST GAINERS

+5 Las Vegas, NV
+4 Palm Springs, CA
+4 Charlottesville, VA
+3 Mobile, AL
+3 Baton Rouge, LA
+3 Wilmington, NC
+3 Yuma, AZ
+3 Lafayette, IN
+3 Bend, OR



LARGEST LOSERS

-11 New Orleans, LA
-11 Lima, OH
-4 La Crosse, WI
-3 Syracuse, NY
-3 Utica, NY
-3 Alexandria, LA

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post #2 of 15 Old 09-06-2006, 11:42 AM
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I'm surprised that New Orleans didn't lose 30+ spots in the rankings. What happened in Lima to lose so many spots?
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post #3 of 15 Old 09-06-2006, 12:25 PM
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According to Wikipedia, Lima is a rust-belt city whose population declined from about 50,000 to about 41,000 in the decade of the 1990s, and its reported per capita income was just $13,882 (2000), versus $41,399 (2006) for the country as a whole. About 19.2% of families and 22.7% of the population were below the poverty line, including 33.3% of those under age 18 and 14.3% of those age 65 or over. Consider the source before relying on any of those numbers.

Looks like a nice place to move out of, but I don't know of anything that would account for a 2005 to 2006 exodus. Does anyone know how many households Glendive would have to gain to move out of the cellar?
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post #4 of 15 Old 09-06-2006, 01:30 PM
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If you look at last year's list, Lima gained 9 places. It probably has something to do with lines being redrawn, counties taken away.
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post #5 of 15 Old 09-07-2006, 07:02 AM - Thread Starter
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Yeah, I noticed that. Up 9 last year, then down 11 this year. Probably redrawn lines, plus there's a possible 5 or 6 rank swing in that section of the rankings with just a few thousand household change in population.

[EDIT] Added household numbers to the list.
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Quote:
Originally Posted by AntAltMike View Post

According to Wikipedia, Lima is a rust-belt city whose population declined from about 50,000 to about 41,000 in the decade of the 1990s, and its reported per capita income was just $13,882 (2000), versus $41,399 (2006) for the country as a whole. About 19.2% of families and 22.7% of the population were below the poverty line, including 33.3% of those under age 18 and 14.3% of those age 65 or over. Consider the source before relying on any of those numbers.

Looks like a nice place to move out of, but I don't know of anything that would account for a 2005 to 2006 exodus. Does anyone know how many households Glendive would have to gain to move out of the cellar?

Lima's not THAT bad. You're not making a fair comparison. The per-capita income of $13,882 compares to a US average in 2000 of $21,587. The $41k figure is HOUSEHOLD income, not per-capita.

That said, the area has declined in population but the main factor was that they lost a county in their DMA IIRC.
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post #7 of 15 Old 11-22-2006, 07:38 AM
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Sorry, I am acronym challenged. What is DMA (direct memory access?) and what does this list mean?
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post #8 of 15 Old 11-22-2006, 08:00 AM
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Quote:
Originally Posted by resqguy View Post

Sorry, I am acronym challenged. What is DMA (direct memory access?) and what does this list mean?

designated market area

It's time to give props to WLNS for the HD crawl generator!!!

Now we need WHTV to go HD and Lansing's CW to get a separate transmitter so it isn't a digital sub.
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post #9 of 15 Old 01-03-2007, 08:22 PM
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Doesn't it mean 'Direct' Market Area??

Abundant OTA television is what makes this country different from all others. Lets keep it this way.
The Internet is no place for streaming video.
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post #10 of 15 Old 01-04-2007, 10:17 PM
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Quote:


43. - Las Vegas, NV - 671,630 - 0.60%
Movement in the Top 50 DMAs
GAINERS
+ 5 Las Vegas, NV

I wonder how old that data actually is and if it will ever catch up to the actual statistics?
Las Vegas has been growing aggressively at an exponential rate for over a decade. The estimates for summer of 2006 put the local area (not the entre DMA) at well over 2 million residents. Back in 2002, when High Definition was launched in Las Vegas, Cox had already passed over 600,000 homes in Las Vegas, and that doesn't begin to count the entire DMA area where there are other localities not remotely covered by Cox.
Link to broadband week article from 2002 with >600,000 homes passed in Las Vegas
Expect this place holder to jump into the top 20 if the data catches up within the next year.
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post #11 of 15 Old 01-26-2007, 08:34 AM - Thread Starter
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Keep in mind that the Nielsen numbers are households, not population. They are updated annually.
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post #12 of 15 Old 01-26-2007, 08:50 AM
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Quote:
Originally Posted by CPanther95 View Post

Keep in mind that the Nielsen numbers are households, not population. They are updated annually.

Exactly. My previous post mentioned that the local cable franchise passed over 600,000 HOMES (households) back in 2002! The exploding growth of Las vegas was rolling out about 2500 new homes each month for the last several years, and you were on a 6 month waiting list to be in a lottery to even get the chance to try to purchase a new home.
Cox only covers about 60% of the local DMA, so they don't account for all the households in the market. I think that at last count, Cox had passed around 750,000 homes in Las Vegas, but that would not include local cities and towns in the DMA such as Boulder City, Pahrump, Searchlight, Mt. Charleston, Lake Las Vegas, etc, where Cox cable does not have any presence.

My unprofessional, but educated guess is that there are already over 1,000,000 households in the las Vegas DMA.

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post #13 of 15 Old 01-26-2007, 09:09 AM - Thread Starter
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They shouldn't be off by that much - there's far too much money riding on the Nielsen numbers.

This link shows Cox - Las Vegas at 409,000 homes as of 2006:
http://www.multichannel.com/article/CA6301195.html
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post #14 of 15 Old 02-14-2007, 06:35 AM
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There are 639K homes in Jacksonville according to DMA,

http://www.multichannel.com/article/CA6301195.html
shows only 280K for Comcast.....

Beware valuing any numbers. Jax had bad cable for decades, people still don't want to go that route.
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Does anyone know where I can find the number of people age 18+ in each DMA?
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