Originally Posted by robertforsyth
It is pretty, or well it used to before they applied the talent-demanded softening filters). But it has NOT helped them the SLIGHEST bit over the past year the ONLY place where it counts...revenue and ratings. In the last ratings book, their news finished 4th and 5th in most time periods.
Maybe it doesn't work for WUSA, but in Dallas apparently...
http://www.tvpredictions.com/wfaa030307.htmDoes HDTV Boost Local News Ratings?
A Dallas station says the switch to high-def news made a big difference in February.
By Phillip Swann
Washington, D.C. (March 3, 2007) -- WFAA-TV's 10 p.m. newscast in Dallas-Fort Worth got the highest ratings for its time period in February for the first time in more than five years.
Could be High-Definition TV, says Dave Muscari, the station's vice president. WFAA-TV, the ABC affiliate in the Dallas area, began broadcasting its news programs in high-def on February 2.
Muscari calls the switch to high-def news a big reason for the improved ratings for the 10 p.m. newscast. However, he adds there are always many factors involved when a station's ratings rise.
"It's been a busy 60 days," Muscari tells the Dallas Morning News. "We've launched a lot of things in a short period of time. And so, if you said, what's the one major factor in this, I think it's a combination of a lot of things."
WFAA's 10 p.m. newscast had a 8.7 household rating in February, says the newspaper. KXAS, channel 5 in Dallas, finished second with a 8.2 rating.