It's become clear at this point what dolby vision REALLY is. It's not just an hdr format. It's an entire picture processing engine that a TV maker licenses out from dolby. If you pick up dolby vision then you cannot advertise all of your picture enhancements and systems because dolby essentially takes over the tv. It's all about product differentiation and Sony and Samsung will lose it if they go with dolby. LG on the other hand has oled to differentiate so why not support everything.
This is why you're seeing all the "lesser" brands pimp out dolby vision. Rather than do r and d for their own picture processing, you just pay to license dolby and use their tech to do it for you.
Sony doesn't want to use it because they just dropped all of their money on their x1 4k processor. Samsungs got their own thing. It's actually quite fascinating and in the end it means better quality is coming to cheaper tvs. And it also explains why netflix and others are moving to support it as well - the hordes of cheap budget sets in the near future will be sold by brands that aren't going to spend the r&d themselves and will just license from dolby vision. This also explains why dolby vision must be supported in every part of the chain. Dolby Vision has 2 fundamental components:
The Dolby Vision "Composer" component is the function of the software to create, receive and decode the metadata. The Dolby Vision "Display Management" Component, which is REQUIRED by a TV that has dolby vision, then takes control of the processing end of the Television and tells the display what to show and how to show it.
The Composer portion of Dolby Vision is much like HDR 10, its just the required support to receive and decode the signal.
The required Display Management component of Dolby Vision is what Sony and Samsung are all up in arms about because it bypasses their own proprietary processing technology in favor of Dolby Vision's standardized processing technology.
Interesting I think we're about to see something big happen.
This is why you're seeing all the "lesser" brands pimp out dolby vision. Rather than do r and d for their own picture processing, you just pay to license dolby and use their tech to do it for you.
Sony doesn't want to use it because they just dropped all of their money on their x1 4k processor. Samsungs got their own thing. It's actually quite fascinating and in the end it means better quality is coming to cheaper tvs. And it also explains why netflix and others are moving to support it as well - the hordes of cheap budget sets in the near future will be sold by brands that aren't going to spend the r&d themselves and will just license from dolby vision. This also explains why dolby vision must be supported in every part of the chain. Dolby Vision has 2 fundamental components:
The Dolby Vision "Composer" component is the function of the software to create, receive and decode the metadata. The Dolby Vision "Display Management" Component, which is REQUIRED by a TV that has dolby vision, then takes control of the processing end of the Television and tells the display what to show and how to show it.
The Composer portion of Dolby Vision is much like HDR 10, its just the required support to receive and decode the signal.
The required Display Management component of Dolby Vision is what Sony and Samsung are all up in arms about because it bypasses their own proprietary processing technology in favor of Dolby Vision's standardized processing technology.
Interesting I think we're about to see something big happen.