I purchased the 65736 and I am PO'd. The picture is so much brighter than last years models. I purchased a 73734 for the basement rec/game room ~ 3mos ago. The picture is good, and I was satisfied. I always thought the picture was somewhat dark, but I figured it was just the lighting. I recently had a 60" Sony Grand repaired. I soon sold it and replaced it with the new Mitsu 65 (purchased from an affiliate of ABC Wharehous), and the picture, on the bright setting, really "Pops". I kind of wish my 73 would turn into a lemon so that I could replace it with the new model. I need to replace the 65" Hitachi CRT Rear Projection in my bedroom (currently trying to sell). I will likely replace it with another Mitsu 65736. You will not be disappointed in this tv.
Theatre: Epson 6010, Carada BW CS 142", Yamaha RX-A3020, Amp: Emotiva XPA-5, Fr/Rr/Ctr: SVS Ultras, Pres: Def Tech: SM450/SM350, Rr Srd: Def Tech: SR-8040BP, Subs: Dual PB2000, Dual PB1000
BDR: Epson 3010, Vis Apex 135", Denon 4520, Fr/Rr/Ctr/Pres/WideInfinity RS-10/RS-5/CC3/RS-3(4), Subs: Dual PB2000