You have to understand that you point of view is a personal opinion not a fact.
The Samsung is going to be more attractive and bright which makes you think it has a better picture. Contrast maxed out, Sharpness maxed and all kinds of smooth this and 120Hz that makes movies look (different) more 3d more viberant, but it`s all effects.
Here`s the problem....the Bluray movie isn`t 3D so why use et to makee it somehing that it`s not? Why? because people love bright televisions based on this act alone!!
All LCD has done is take windvd Trimension style of converting standard dvd to a high def "look" (really cool soap opera effect) and added to a 1080p source creating motion blur, grain and video soap opera effect to a movie that never had it.
Why do so many people like it? Because it it gives a 3D like feel along with smoother motion to a movie that doesn`t have it. These "filters" introduce grain and motion blur, which they compesate for in each new model introduced. As time goes by they have reduced the grain and motion blur and jacked up the contrast and sharpness to crossed eyed viewing levels causing the average consumer to only notice the brightness and colors while over looking the heavily digitized unnatural look of what film was supposed to look like.
Samsung owns will tell you, " My picture looks better than the movie theathers". This is Because their picture is more digitized and dynamic than the film look of Movie in the Theaters.
Processing doesn`t mean you`re getting a accurate picture as most calibrators turn off all that stuff do to the noise it contaminate the original source with.
To compare real picture quality you have to ISF DLP top of the line 60" along with the top of the line Samsung 55" in search of the most accurate less digitized look. I think you will see that DLP is more than worth the money spent.
If you ISF an LCD, the brightness and Sharpness and Contrast on steriods, the post processing will all be shut down! you will end up where DLP is starting out.
the truth is I like all this technology has it`s flaws but it`s inproving every year. I will never say DLP is better than every LCD or Plasma or vice versa, because someone might be a gamer, or like to more tv than movies or might just like heavy processing on whatever they watch.
My brother has a Samsung and for two years hasn`t touch the video settings, I asked why? He said, "Because I like it just the way I seen it in the store". lol
the turth is the sets in the stores are set to "sell" the tv based on what attracts the eye. I see a major tradoff, bright picture, sharp, 3d like, but that also brings crushed white, grain, motion blur and digitized humans who skin sometimes look like cake makup is smears ever so slightly when they trun their heads from side to side.
Most people could see the tradoffs but I can. It doesn`t stop me from liking LCD, it just let`s me know that they don`t have accurate pictures, but they do have dynamic pictures.