Having your TV calibrated to the proper settings is what will make Avatar look like James Cameron wants it to, just as any movie from any director. Adjustments can be made with the cameras and on the disc transfer and all the technical mumbo jumbo and gizmos they use to make things look how they want. For the display to show it how they want, the display has to be set how it's supposed to. That's how any content being played will consistently look as intended. Cranking the dials or whatever, or just having them set wrong will have ALL content, Avatar and all the rest look other than intended. If that's what you like, awesome. Just saying your explanation using Avatar as an example is off. At least as I understand it.