i have this tv. here are my settings off the top of my head that i know. contrast is 40% brightness 48 or 50% color is 43%, color enhancement is standard, black edge enhancement is off, edge enhancement is low. sharpness is around 15%. i also have the virtual hd setting set to 540p and the noise reduction off. try these and see what you think. i get a very good picture overall on these settings for analog cable, digital cable channels and HD LOOKS AWESOME of course. let me know what you think of these if you try them. i got a great deal as well on mine and for the size, price, and picture quality you can't beat it. i forgot to say that if you have cable set you box to 1080i as i have found this give the best picture compared to 480,720 ect..