I'm still waiting for the 831, however in the meantime seeing and showing the 732
everyday here at the store is holding me over until we get one in. put it this way, We have the 60a2000 less then 20ft away from the 65732 in better lighting, and we havnt sold one single a2000 since we got the 732 on display. I still stand by my post in were I say turn off the DFI and adjust the contrast and brightness to get the right blacks and shadow detail. The DFI darkens shadows too much for my taste, while at the same time kinda doing some edge enhancement of dark scenes. By turning it off you adjust the entire contrast range of the whole screen equally not just sections. I will also note that you get more shadow detail by doing this. Also I have found what really the three lamp settings are usefull for.
Honestly with the tv set to natural you do get great blacks but you must have a room that is fairly dark or you lose shadow detail because the ambient light of the room crushes the shadows. With natural setting and a dark room like at night with lights off will get you a really good cinematic almost film like image. However in the daytime its gonna be to dark in the darkest areas of the picture. The brilliant setting as I have played around with really is the setting that will make the colors look cartoony. If you like the pioneer or panasonic plasma panels that have jacked up colors and no "I'm not saying this is a bad thing just a preference"
then by all means use the briliant setting. My observations of the brilliant setting make the tv have very bright whites, great shadow detail and a touch less inky blacks. Whatever SSE you see will probally be the most on the brilliant setting because you are basically putting a magnifying glass on the texture screen. I also notice that in brilliant mode the primary colors are very intense, almost too intense, even with the color setting turned down. Bottom line here if you put the tv in a sun room knock yourself out. In real world living rooms with real lighting during the day the bright setting imo is the best setting to use and here is why: Still maintains the inky blacks and great shadow detail, primary colors are not jacked up and look natural, Whites are white not overly white so you dont lose detail in a white scene like a snow covered mountain or a sandy white beach. The biggest thing I have noticed is the tv has better gamma at the bright setting not over achieving in any area. I would even say unless you have a prefect dark room with controled lighting the bright setting is probally good for your nightime livingroom watching. Hope this clears a few things up for people wondering about the three lamp settings. These are not iris settings the iris is dynamic in all modes and the big diffrence between this and the sony is you cant see it work.
OK I"M SPENT