I agree the article is positive however this part concerns me:
"On standard definition DVDs played on a good upconverting DVD player, and particularly on true high-definition material, it excelled in color, detail, and lack of distracting artifacts. It's only significant real-world weaknesses are black level and contrast.
Most filmed dark scenes contain enough highlights to provide respectable subjective contrast on any decent set, and the Mits performed satisfactorily with this type of image. But on scenes that range from black to dark gray, with few or no highlights, the set was not as effective. It's true that such scenes give most video displays a hard time. They work best on CRTs, but some digital sets do better with them than others. I would grade the WD-57731 well below average on such material. And the set's measured peak contrast ratio was nothing to write home about (see "Tests and Calibration").
Fortunately, unless you're a devotee of film noir and little else, there aren't a lot of shots in most films to make this a persistent issue. But you need to be aware of it. Mitsubishi offers a feature on its more upscale sets, called DarkDetailer, that is designed to address this problem, but it isn't included on the 731 series."
Contrast and deep blacks are VERY important to me so I'll have to wait and see how the 732 series and the 73" versions do. If they don't perform well then I'm down to the new SXRD's and the JVC. Otherwise, I guess i'll be waiting a year to upgrade