Got mine about a week ago. Great picture (much better than last years Sony A10 I had for a while) but annoyingly slow menu performance. When I input a channel number I have to press Enter or else it sits there for 5 seconds. Is this how it supposed to work? Anyway, at least the picture is good. There is also a bit of fan noise but I can live with that. Works great with my HTPC using NVidia card and DVI connection. Great picture for games too. I like the useful picture aspect modes. SD programs look good too if the signal is good. Over the air tuner could be more sensitive too.
However, I was thinking I would've been better off just getting the 57731 as basically I don't use any of the extra settings the 732 has (DFI, etc.) as you can see from my settings below. So given these settings would the 731 have the same picture quality? I paid 200 less at Tweeters than what it's currently advertised at at Costco. Is there a better price?
Here are my settings for night-time DVD viewing in a dark room:
Deep Field Imager: OFF - it kills quite a bit of the dark detail for my taste
Sharpedge: OFF - horrible pretty much everywhere
Video Noise: OFF - anything else will introduce weird image floating artifacts on moving subjects on screen. Try switching back and forth and you'll see strange ghosting and brake-up of shapes. It's hard to explain but it's definitely there. It did reduce video noise but at a price I'm not willing to pay.
Picture Mode: NATURAL - do the other two have all the same possible settings? At first it seemed as if the Bright and Brilliant modes had some hidden settings too that made them different. Like I tried to make all three look the same but there are still different a bit.
Contrast: 26 - for light room I use 31
Brightness: 22 - for light room I use 31
Color: 36 - saturation checked with blue filter
Tint: 31 (default)
Color Temp: HIGH
Perfect Color and Tint settings are at default.
It has a lot fewer settings than an SXRD. Is this all that can be adjusted? I'll compare them side by side soon as I'll get a 55" Sony also.