I have been there... my wife was ready to let me spend 5k on a new Samsung when it comes out, but I just couldn't justify it.
Having seen some of the images this thing puts out (even from photos)... lets just say I was very impressed.
My local BB won't be carrying this unit (had to get it shipped from the warehouse) but thats ok, as I couldn't fit it in my SUV anyways...
It has the features I want 1080p, 24p, 120hz.... my wife saw a smaller version in the SonyStyle store and she loved it. She thought it had a better picture than the XBR next to it... and I had to agree .
Is this unit the end-all-be-all, no... not by a long shot, but it IS what I was looking for. Here is to hoping I never have to use the extended warranty.
NAS+HD Movies=Happy family