Originally Posted by RayGuy
Saw the A3000 at the local Best Buy (Sunnyvale, CA). Looked very nice .. with one exception, the green of the grass was a bit electric, like it had a neon glow, quite unnatural. All the other colors looked normal, but the green wasn't very realistic.
So, I ask the owners of this TV, can the green be tuned to look natural while still preserving realistic facial tones?
The Samsung right next to the Sony had what I consider more natural greens. Otherwise, this seems to be a great TV; a 'looking out a window' impression.
It was probably on vivid mode, as they seem to default to...
The effect you are talking about seems more and more common now a days. I hate to say it, but I think its intentional. I've noticed people tend to respond to powerful, bright, and pretty colors. While this may sound good, really the most important thing is that the colors are realistic and accurate.
I see people who love plasmas with this quality. The colors are extremely vibrant and pop out of the screen. The best example is during baseball games, where the grass is bright birght green... It looks really nice. While baseball fields have very green grass though, it is sort of comical watching a Mets game in person and then coming home to see it on tv and say "wow that grass looks greener on the tv than it did in person!".
When I was at best buy comparing the A3000 to the other sets, there was a segment with a rap video. The rapper, who would normally have brown skin looked almost red on a lot of the sets (mostly plasmas and LCDs)... yet there were a few people going around and saying "hey look how great that color is".
That seems to be the typical consumer mindset. Intensity over accuracy. No one stops to think "hey the grass isn't supposed to that green" or "hey, that guy is not supposed to be red" ... they think the deeper and more vibrant the color, the better.
You can get this to some extent on the SXRD's, in vivid mode with the "picture" setting cranked all the way up. Taking it off these settings will certainly decrease the intensity of the color, but will make it much more accurate
I adjusted the picture when I was there, and the cut scene with the grass from Madden '07 looked fine to me. Mine has not yet arrived so I can't give you a definitive answer, but its probably something managable by adjusting the picture.