After staunchly defending the set, I ended up returning it.
When I had the ISF guy at my house, and he inputted a 720p signal grid, there was a horrible flicker effect. It clearly was not accepting the 720p signal properly, although I could only notice it when looking at a bright white wall on a broadcast. We called Sony to inquire abou this and got very few straight answers, even after talking to a manager.
Regardless, with the geometry not being so great, this problem, and the possibility for hidden problems, I just decided it wasn't worth it for me. I am massively picky.
The picture on this TV, even the one in my house, is awesome. But for 2200 bucks and 34 inches, I would really expect near perfection.
No way I go to DLP or LCD, those are just garbage for picture. I'm just going to get a Mitsu 55613 rear projection, have it ISF calibrated, and enjoy the big screen. I have the room in my house for that size TV.