I just had a Sony KD-36XS955 delivered last week. Overall I am very pleased with the set. I bought it mostly for games, and they look fantastic. I've yet to mess with the SM at all.
But there's problems (I should've known I wouldn't get off so easy).
When there is motion in the picture *and* the overall color scheme is light, some rather troubling imperfections can be seen -- what appear to be vertical "streaks" *inside* the glass -- as if somebody tried to clean the inside of the glass and it streaked. I don't think this actually happened, but it's the best way to describe it. I might also say the picture appears to be slightly darker in streak-shaped areas. Has anyone ever experienced this? Is it even something calibration can fix? When there's motion on the screen in a light picture, it's *very* evident. It's also noticeable if there's just a static white screen. The streaks don't ever move or change shape.
There are flickering vertical lines of interference on the left third of the screen when the television's volume is turned up beyond a certain level. The louder it goes, the more intense the interference. When I turn the volume down *or* when the volume is turned way up, but no sound is being played on the TV, the interference is gone. As soon as sound returns, so too does the interference. This is sound straight from the television. I don't have it hooked up to a stereo or anything like that. I've noticed this the most on Xbox so far, in more than one game, but may be happening everywhere, I haven't looked into it enough.
I did some quick google searches, but couldn't find a word about either of these issues. Any ideas from anyone? I bought the TV through Amazon, and returning it is not an option. However, it's brand new, so it's still under manufacturer's warranty.
August 21st Update: Changed the thread title. I consider my case to be a fair test (customer not happy, technician-verifiable problem, set is brand new, etc.). If Sony fails this test, and proves untrustworthy to rectify clear problems with their products, perhaps one might want to reconsider their next television purchase.