The Sony VPL-HW10 (kind of a junior version of the VW40) is aimed at the sub $3000 market. Sony tells us that it will feature the brightness and contrast in neighborhood of the VW40, but it won't have the VW40's motorized zoom and focus. Like the VW40, it also has no convergence adjustments (1/10 pixel or otherwise). When we checked it out, we could see a little misconvergence in the red (about half pixel up), but all in all, it was very good out of the box.
This projector will definitely appeal to those with smaller HT rooms, as the throw will be a little shorter overall than the VW40 at around 1.3x minimum (vs. 1.4x). The chassis itself was just a prototype test mule, as there are only (2) of these projectors in the world right now, so we don't know what it will actually look like. It will probably be similar in size to to the VW40 judging by what we could see.
There was no firm pricing available on this unit, but it will likely be in the $2500 MSRP range. Based on the performance, this will be a very good competitor in the under-$3000 arena. It was very sharp with typical SXRD lack of screen door. The color and black level were also excellent for this price range. Hopefully we'll know more by CEDIA.
If you have any other questions on our impressions, Rich and I would be happy to talk to firstname.lastname@example.org@avscience.com
Here are a couple of HW10 screen shots: