Installed my 3010 last Thursday. Here are my impressions (note this is my first projector and I'm moving up from a 10 year old rear-projection CRT):
Picture is sharp, no convergence issues (which is good cause I can't adjust the alignment) and colors look bright. 3D is good, some slight
ghosting against a white background, but looks good otherwise. Blacks aren't bad at all, actually I was surprised how good they were
considering this is an LCD. HDTV Sports look great! Had some friends over and they were all shocked at how good it looked on a 110" screen. Very bright... and I have it on the Eco setting and it's still plenty bright to watch football with some lights on. Watched Cars 2 with the kids and it was beautiful, great colors and brightness.
The auto iris makes a quite click which I notice in quiet scenes. With movies, it seems like everything is a little too dark...and I lose some shadow detail. Bright scenes look amazing, but not darker scenes (Watched Captain America and LOTR Return of the King where the major battle is at night) I think this is because the auto iris restricts the light for the entire scene when it activates to make the blacks darker. Not sure if I can live with this yet. I tried adding some brightness to balance this out (switching to normal mode instead of Eco) but this seemed to crank the fan up which was noticeably loud. However, it's plenty quiet in the lowest brightness setting, ... I'm also scared of dust blobs but nothing yet.
Overall, I'm 60/40 on keeping it. I like to tell my friends how little it cost to upgrade, and figure in 2 years I could spend the
1500 I'm saving and upgrade again to something better than what is available now for $3k. I tend to think buying on the lowend has more long term value, and the wow factor so far is enough to keep me happy. Plus I think calibration will help some as well.