Well, last night as I continued to watch my ever increasingly dim movie, there was a loud pop, and I wasn't watching anything anymore. I immediately called Epson, gave them serial number and hours on bulb, (2460) , they made a case number and told me to call back the next day when advanced parts replacement would be open. I called back this afternoon and they authorized a free replacement that should be here by end of the week. Nice, easy, and painless process. I didn’t have to ask for a free replacement, let alone beg, it was simply offered. However, I did start my conversation off with, “I know you had problems with the original lamp manufacturer causing you to switch, and mine just went prematurely. To this they agreed, but interjected that most went between 500 and 700 hours. I said I was really careful with startup, shutdown and run times. Thought I would share.