So it was $3,499 msrp new, and you could get something with 3D and as good, or better blacks for around $2500 now. If you want to stay in the lower price range, those pjs, excluding the 3D feature, may not be a significantly better overall image. Unless you really want 3D, or spend something over $2k, it might be better to hold on to yours a little longer? I don't know why they can't recommend the Benq 1070 for a light controlled room? Sure it won't benefit as much as a higher priced pj, but I bet a lot of people using 'em in a light controlled rooms are very happy.