Until we get a hands on review it look identical to the 55es less an iris, 3D glasses and some missing calibration capabilities.
All for under an estimated under $2,500!
Throw a Lumagen Mini on this and you'd have a killer setup for roughly the same cost as the 55es
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I have been waiting for Sony to announce a projector in this price range, now I am not too sure...will need to wait for reviews.
Lack of Dynamic iris is a bummer. The brochure avoids to mention the contrast ratio for HW40ES. It's probably between 3000:1 to 5000:1 as mentioned by the German website. It will be interesting to see how it will compete against Epson 5030.
Maybe I should just jump on HW30ES ...decisions ..decisions