I started this thread BEFORE we started hearing about the UB.
Originally, the only 1080 I was interested in was the RS-1, but at the moment I just can't afford over 5 grand. So, a cheap 720 to tide me over seemed to be a good idea when my bulb goes.
But the UB gives nearly RS-1 performance for $2700. True, $2700 is a considerable step up from a $1300 720p, but it's a number I can afford and when you look at the difference in quality (the black levels alone!!) I can't imagine getting anything less.
No way I'm getting a projector that I *know* doesn't do it for me when what I really want is actually within reach.
On top of that, anyone buying either the Z5 or Home Cinema 720 pretty much does so with the intention of upgrading to 1080 before too long, so why not just spend the money now and get what you really want?
Yes, there is always something better on the horizon, but getting the best now gives you something you are REALLY happy with at least for a while.
On top of that, the UB (and RS-1) are the kind of "holy grail" projectors that are so close to what we ALL want you really can't think of an immediate reason why you would WANT to upgrade?
I mean seriously, if you have full 1080, 24 frame display, near-CRT black level, good color and low fan noise, what are you going to be upgrading to?
A projector like that has a shelf life of many, many years. There will always be something better, but the UB is going to have a very solid image no matter what comes next.
At least solid enough to not make you envious!
A low end 720 is going to make you want something else right from the start, so I don't think it saves you anything in the long run. And it doesn't make you entirely happy.
I agree with the concept of perceived value, and when comparing a $1500 unit to a $6,000 unit, it's hard to justify. But at $2700, the UB clearly gives you a very tangible extra value for the money. Based on the reviews, it would be harder to justify the jump from $2700 for the UB to $6,000 for the RS-2.