Originally Posted by Cinetopia
Nothing is 'trivial' when it comes to this type of content. Creative people from the content owners have to review the work, this cost money.
But what I'm getting at is prepping content with this sort of delivery system/features is orders of magnitude less involved than say a Blu-ray or DVD release. No BD-J menus/features to verify/debug. No secondary audio streams to put together and get synced, no PIP streams. No extras to create assemble.
And especially if (as I think Alan suggested) these will basically be "processing free", no DNR, no EE, just from DCI master->different codecs. Of course it's not free, but combine all that, and the fact that the bandwidth ceilings are higher and there's no capacity limit, it can be a nearly automated process.
We're looking at a process much more like that to get a movie onto Xbox Live Marketplace or iTunes than Blu-ray or DVD.
Basically I'd be very surprised if the cost of the actual work to prepare the file is a significant barrier to this whole thing happening.
I'm with Glimmie, too much cost, too much politics, not a big enough niche.
But on balance I agree, I can see the licensing costs, and especially the politics being what would kill this dream.