Let me clear up a couple of things, and apologies as I haven't been to the forum for a bit.
First, there is no yearly fee; not sure where this came from, but it doesn't exist.
Second, unfortunately, "The Hobbitt" is not a feature available on PRIMA Cinema.
Next, we are talking to many of the studios, and do anticipate more titles to be available as the business grows. We've just launched the product, and I'm sure most people can attest to the fact that when a product launches, many times it doesn't have everything you would like, but you work to get it there.
Finally, considering the extremely high interest of the product to the target market, we do feel this is a viable business opportunity, including the overseas markets.