if you go to that link, you will see at the bottom of the page that sony, and fox are both planning on their own. and paramount has said no way no how.
and this company thinks they will get a quarter million subscribers... as somebody who has worked in the ultra premium space (kaleidescape) this solution sounds to be a pipe dream.
the reality is that in the future, the studios will all want to control their own content. so we MAY see some sort of collaboration in the design of a box that they all approve of, but they will want the content control themselves in order to hold all the revenue they can.
and that is what will sink the whole thing.
just my thoughts.
just hanging out, rollin with the flow.