I love 3D. If the movie has a 2D and 3D version, I always go to the 3D version. Just like with imax, if there's an imax version and a regular one, I go to imax. But I'm just paying for myself, and god-willing a date from time to time. I can definitely understand that in todays economy taking a family of 4 to a movie can get expensive and paying extra for 3D can be too much. Afterall, you're only in the theater for about 2 hours so dropping 32 bucks is quite a bit, add in 3D which (in philly) adds about 3 bucks and puts the final tally at 44 bucks with no refreshments.
I rarely go to the movies cause 8 or 11 bucks for 2 hours just doesn't jive well with me when the bluray comes out and is 20 bucks. If the price of 3D blurays would drop it might entice more people cause so far the only movies I'd buy at 44 bucks for the 3D version is Avatar and Transformers 3. And I can't even buy the first one.
A theater in NJ has Journey 2 in 3D and with Dbox seats.
The 2D is 10.50, 3D is 14.25, 3D with Dbox seat is 22.25. Try taking a family out and you'll spend 100 bucks for a 94 minute movie.