I think it has a lot to do with how the forum threads are labeled. Right now there's a "Digital Hi End Projectors - $3000+ USD MSRP" and there's "Ultra High-End HT Gear ($20,000+)". If you were thinking of putting together a two-piece projection system and you were looking to educate yourself by surfing the net, sooner or later you would stumble onto the AVS Forum, and what impression would you get?: That anything over $3000 is considered "high end". Let's imagine that one could well afford or could stretch to $20,000+, but seeing that $3000+ is considered "high end" and not wishing to stray too far from a self image of a prudent and value-conscious consumer, the target range of projectors researched gets narrowed significantly.
If the subjects were just labeled by the price ranges without editorial adjectives -- "Projectors under $3000", "Projectors $3000 to $20,000", and "Projectors $20,000 and up" -- visitors and members might be more inclined to see "what's better"...what do I get if I make a larger investment in my theater...or what's out there that I might aspire to when my ship comes in?. As it stands now, "Ultra-High End" makes a mid-level high performance projector -- say a SIM2 NERO or a DPI M-Vision Cine -- sound like lunatic fringe over-the-top craziness, when in fact they are half the price of a .95 3-chip projector that everyone should, in fact, aspire to when they win the lottery.
I'm just saying, the forum titles shouldn't telegraph not-so-subtle value judgements. I've tried to make this point to the new forum ownership/management, but I've only met with radio silence. Perhaps if more of the "expert" members could echo these sentiments, we might enjoy more viewers and more discussion about higher cost projectors. And if the manufactures of these projectors see activity growing in the category, wouldn't they be more inclined to advertise with AVS?