Originally Posted by DanFrancis
I am selling nothing. I have zero horse in this game other than friends involved with the company, and the fact that this marketing exercise was my idea. You see- I am not employed-by, a dealer-of, or owner of- SAE product. BUT, I was meeting with the folks involved with the rollout of this gear a few weeks ago over some beers and this concept of "trickle some product into the market and get the market's reaction" came up. Instead of forcing people to buy a beta-test unit, the idea is that you're going to have some section of your inventory that is allocated for marketing (trade show units, etc.) so why not let real consumers use these units for a certain period of time? It HAS to be more effective than sending marketing units to dealers- you see, if someone like Steve gets one at no cost and says "it's great! it sounds better than anything I've ever used!" that is going to carry more weight with other consumers than you saying the same thing- because Steve gets nothing out of it, unlike a dealer such as yourself (who obviously wants to sell these things).
Instead of getting all bent out of shape, perhaps you should look at the long-game here: If, in fact, SAE amplifiers are significantly better than what you currently sell, wouldn't this exercise create more market demand for a dealer such as yourself? And do you really think that you wouldn't be a dealer? Your name has already been mentioned as one of those "must-have" dealers.
I have two reasons for not mentioning the manufacturer's name:
1.) Bias- I wanted to create no bias whatsoever regarding the brand- the idea being that if anyone were offered the opportunity to essentially play with a high quality piece of gear (for no cost to them other than time posting feedback), would they? And, regardless of who made it, would the feedback be worthwhile? That "worthwhile" part is why the specific people chosen to participate need to have what can be considered "benchmark" systems and rooms- something that will be an effective tool to evaluate the performance of the equipment.
2.) To prevent the inevitable "it's just a ______ with a different faceplate, and priced at... You can get XYZ amplifier cheaper and it will sound the same..." commentary from, well to be quite honest- dealers like you. You see, regardless of how respected a dealer may be, ultimately there is the underlying motivation to sell a certain product whether it is the product in question or a competitor. THAT, is exactly why the statement "dealers and sales reps need-not-apply".
So, by all means, please explain to me how asking for people to try amplifiers at no cost to them for some undetermined period of time is unethical? Explain to me how limiting the request for market feedback to actual consumers instead of inherently biased dealers is unethical? After all, in my mind- doing just that gives everyone a higher probability of receiving as un-colored feedback on this product as possible.
Why does it matter what the company is? You see, if the consumer doesn't know what they are getting (like a blind taste test) they can't have a prejudice. So how is it that NOT naming the company or amplifier specifications (especially price) is unethical? As has already been discussed, the specific units in question would be allocated as marketing units, so they would ultimately be sold as B-stock anyway. And once again:
YOU, AS A DEALER WILL ULTIMATELY BENEFIT FROM THIS EXERCISE, BECAUSE IT CREATES A REAL MARKET DEMAND BECAUSE OF PERFORMANCE FEEDBACK, NOT AN ARTIFICIAL ONE CAUSED BY PRICE.
So do I find it offensive that you would accuse me of being unethical? yes I do. I've participated here for the better part of the past 15+ years, feel free to search every post I've made and find anything but integrity. And while you're in Vegas for CES, feel free to ask anyone with ATI whether I have anything to do with SAE other than knowing the people involved. Like I said in my very first post of this thread- this is to help out some friends with a product I think is pretty worthwhile.
Thank you very much for the detailed update.. Please don't take what I wrote negatively as I know you meant well but I was upset and I will tell you why.
I had 2 clients of mine getting ready to purchase Amps such as Dreadnaught D's and others all made by Morris of course
. When they read this post they completely stopped their orders thinking there was a Holy Grail Amplifier coming out. Please put yourself in my shoes.
Not explaining that the Mysterious Amp was 16K retail also takes people and gets them excited about a product that's possibly way out of their price range.
The Concept of what your doing is actually Genius and I love the enthusiasm and in all reality I am super psyched to get people excited with you about great new products that benefit Morris/ATI and potentially dealers such as myself and others. You probably know that Morris is very dear to me and I want nothing more than to see his success continue. He provides the most amazing amp solutions at incredible prices and continues to blow our minds everyday with the new NC500 line of amps he released recently.
I had my hands on these SAE units at Cedia and their build quality and design is over the top amazing. They are awesome in design and build quality and theres no question that there are customers that will want these monster amps.
Dan , Please accept my apologies for coming off upset with your post but when I have clients cancelling orders because they see this offering of a secret new amp, it was just a little off key for me.
When it turns out to be a brand which I am 100% behind along with you, it was just bizarre. I know Brian is working hard to get this amp into the marketplace and rightfully so. Im certain that its in the top Amps ever produced as I know how great the 6000 Signature is.
Between the Dreadnaught D and the new ATI NCore Class D's and the Sig 6000 and the SAE 8300 Amps we are talking about its incredible that all of this comes out of Morris's Building. He has done what ever other company in the industry wishes they could do. He is producing amazing world class products at affordable prices that work so well and fit every price point.
I am in my glory that I get to represent these brands everyday and offer people such an amazing range of products for any level of buyer.
Please call me next week to say hello and please if I can help you with any of your ideas, just ask.
Have a Happy and Healthy New year !