1. It would be the largest available LCD flat panel.
2. It would be the first large lcd panel with LED backlighting.
3. It would be the first to fully support HDMI 1.3 spec from the video side of that spec.
3.a 120 hz refresh rate. 1080P etc etc
4. In theory, it should be the best large flat panel on the planet and would have no competition in its size class. IF they get it right, it will be a milestone product.
Hence the 30 large tag. The exciting thing is that next year, other's will have competing products at greatly reduced fees. Promting a 100 plus inch version that will kill a lot of new FP sales.
New Yorkers will get to see it first, at the New York Sony Style store in June.
If it bests the 80 inch Samsung plasma I saw at the Samsung NY display store, it will be something to behold. Hopefully, Sony will leave the shiny, reflective screen off. That really kills all big plasmas, and the new high end Samsung LCD's in normal light.