This will be for 100% movies.
If he listens to music he knows he will definitely know what to listen for. Audition Klipsch, and Vienna Acoustics. These two brands are so far apart with sound he would immediately understand.
Throwing money at a problem will not help your friend. Do him a favor and get him to audition. He will thank you for it.
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As for those two brands, I'd vote for Monitor Audio RX6, which is smaller than RX8. I've heard that RX8 could have too much bass.
I also don't think he's an idiot for not being interested in auditioning -- it's hard to imagine a non-critical listener who wouldn't be thrilled with a pair of RX6s or RX8s, and if he'll be happy with his purchase, then why not? That he could perhaps find something marginally better through extensive listening may not matter to him as much as the fact that he'll get 95%+ with much reduced time commitment and effort.
You can have it for a cheaper price and they are very good. More involving and bass definition is amazing. YOu need space for them and they are higher than the Monitor audio.
Monitor audio is a very good choice also, but it's more expensive. Midrange is the strong point, but they are very linear and flat, somewhat too precise and I find them less involving or musical, and more analytical. Smaller footprint and lower height.