ID is tough for consumers and manufacturers because of the lack of ability to audition without costs involved... Either a company offers no-risk trials and has to build shipping costs both ways into the pricing, and the consumer pays more.... Or, shipping is tacked on, and the consumer pays for that. I think many people see the free shipping both ways as really being free, so if they are ok with the price of the product, it's more enticing.
While I'd love to hear the A5, and other ARX speakers, I can't justify blindly buying knowing that I'm out shipping both ways if I don't like them for some reason. I am fully aware that the prices would be higher if Jon Lane/TAI offered free shipping and no-risk trials... so there is a cost either way.
While everyone has their own opinion on the matter - I for one would appreciate measurements as a starting point to guage my interest in buying something that does come with the risk of substantial shipping fees if it's not to my liking. Of course, even with measurements, there's no way to know for sure without auditioning them, prefereably in my own room.... But again, it provides a starting point, especially when someone has auditioned a number of speakers with published 3rd party measurements available, knows how the speakers that were liked/disliked measure and sound, and can compare that to the measurements of the unheard speaker being considered.