Originally Posted by jjennings2510
Do you guys like the direction that Klipsch is going in? Apparently the goal is to just have all of their speakers fall under the "Reference" line....with the exception of Heritage of course. Do you all think that's a good idea? Personally I don't. I felt like having the Icon/Synergy line and "more exclusive" Reference line helped people fin what they were looking for based on their price range...but now with everything being called Reference I think that may lead to more confusion...Just like this new Reference line that they just added....They look cheaper than the regular Reference but the misinformed may think that they are all the same....I feel like it would have been better to keep the Copper woofers and Reference name exclusive to their more expensive offerings. What are you guys opinions?
I'll give you my opinion which is from a unique perspective. Klipsch is doing the same thing as PSB. They used to have the Image, Imagine, and Syncrony lines. Now it'll just be the Imagine I II and III (or something like that.) This really helps out the customer keep track of everything. Usually the price tag does 90% of the quality explaining. Since PSB doesn't sell in the big boxes it's less complicated though. I wish Klipsch would copy that model, but I'm biased I guess.
The fact that Reference I (former Synergy/Icon) have copper horns means that to a casual eye they look more similar, but before this reset I lost count of casual folks who just thought the Reference II was a dressed up Synergy. Go ahead and throw up now, but it's true. Now that they look similar, the idea now is that the casual customer will (hopefully) understand that the higher price is refelected by quality inside the speaker- we aren't just selling window dressing.
Frankly I don't mind the copper horns on the Reference I, and I think it'll be beneficial in the long run. Customers who get the Reference I might have more ownership pride and upgrade to the Reference II. Anything that keeps the ignorant, but otherwise good folks away from soundbars is a win in my book.
On an aside, and this is 6 month old information, but there's going to be a new line above the Reference II, but since then I heard it's not EXACTLY how it's going to work. This new insight strains the imagination, so stayed tuned.