Three points, two on topic, one more general:
1) The lack of any BBB complaints may have more to do with this company changing its name and address so frequently rather than with quality service - a lot of shady Crooklyn camera and electronics scam shops do this, operating under multiple names and discontinuing one name only to start up again under a different name after a few months.
2) A fair number of these less-than-honest mail order companies do employ shill tactics to write bogus positive reviews. I even read of one guy who got ripped off by one of these scam artists, wrote a 1/10 review slamming the company on reselleratings.com, only to find out the con artists were smart enough to see if he used the same password on their website that he used on resellerratings.com (he unfortunately did), so they logged on as him and edited the review, turning it into a bogus positive one, changing the rating to 10/10. Dumb shills post virtually the same reviews each time and you sometimes can tell they are posting multiple shill reviews by spotting unusual spelling or grammar mistakes they make in every review. If I was a scammer posting shill reviews, I'd make the review mostly, but not entirely, extremely positive and return to the site occasionally to try to make it seem as if I was genuine, making much the same kind of posts that Widespread made here. Maybe he's genuine, maybe he's a shill. I'm not entirely convinced by his protests of innocence. I once got conned by a dishonest eBay seller whose positive ratings turned out to be about half his own shill ratings, using several multiple shill accounts to bid up his auctions and win auctions that would otherwise have gone for too low of a price. In an auction that ended right after mine, I caught him confusing his buyer and seller accounts in one of his feedback comments, proving conclusively the was using shill accounts. So, I'm rather biased against shills.
3) I value local stores for the ability to demo equipment in person and sometimes, when I'm lucky, getting helpful information from a truly knowledgeable salesperson. I'm well aware of the extra overhead that a B&M store has to pay compared to a pure internet seller and I'm willing to pay extra for the benefit of having a local dealer. However, I'm not willing to pay absurd amounts of extra money for that benefit and I will try to bargain with the local store to arrive at some price halfway between MSRP and an internet discount price, meaning that I save money and he still makes some profit he otherwise would have lost to an internet competitor. I've had local store owners refuse to bargain, though, angrily accusing me of trying to deny them the right to make a living. My response is that when there's a difference of hundreds of dollars between the local guy's price and the lowest internet price, giving the local owner his full MSRP that he's demanding is giving him a gift of hundreds of dollars, money I otherwise could have spent on my family, invested in my daughter's college fund, etc.... Several times I've said I can either give you the money or spend it on Christmas presents for my family - why do you deserve a present from me more than my wife and daughter? I've never received an adequate response to that question, just fuming from a pissed-off business owner who would rather be a self-proclaimed martyr than someone interested in keeping customers (and expanding his customer base through positive word-of-mouth referrals) in a competitive marketplace.