Right now, KEF Direct has a few remaining Q300 and Q900, and a plentiful supply of R100 on sale. The Q300's are selling for $399.99 a pair, Q900 at $599.99 each, and the R100's are $799.99 a pair. That's quite a bargain from their regular $1199.99 price. I got mine from my dealer at that same sale price in December of 2015.
So yes, dealers sell at whatever price KEF Direct has because they cannot and would not ever undercut their own dealers. In fact, I've been told by KEF people that whenever you buy from KEF Direct (in the US), they credit a commission to the dealer nearest you, or whichever one you specify as being your dealer of choice. When buying from a dealer, you can choose drop ship direct to you or to your dealer for free.
KEF R500, R200C, R100, SVS SB2000 sub, NAD T758 receiver, Pro-Ject RPM1 TT w/ Ortofon 2M Red, Bluesound Vault2, Sony BDP-S480 BlueRay player, Samsung UN55JU6500F 4K LED TV, KEF M500 headphones, Sony CDP-CE500 CD changer.