A personal peeve...I am tired of manufacturers trying to push Facebook or Twitter hits when they have an otherwise functioning website.
I knew the concept jumped the shark a few years ago when Best Buy took out full 30 second TV spots simply to sell the idea of going to their social media sites - an odd reliance on traditional media to try and prop up a new media approach.
I have a 18 and 25 year old, and I've asked them and any of their friends that stop by if social media affects their buying decisions, or if they use it so tell their friends about some cool new product. Their facial expressions indicated they felt sorry for me and my obvious mis-wired little brain.
I work off and on in the web marketing industry, and there is a highly manufactured effort to sell managed services relating to everything from posts, to tweets, to reputation management, to hyperlocal, to whatever...but it is largely a manufactured
need, and many companies right now scramble to participate so they're not caught lagging a competitor, not because they know or understand that it actually helps their business.
So when the B&W web site proper is ready to talk about the new line, I'll take a look!
(Wow, this almost qualifies as a rant, and I haven't even had my first cup of coffee!)