Originally Posted by Hicks
Which inferior specs are you referring to, the cabinet thickness? Is a speaker that is 3 mm thinner, just over a 1/10th of an inch, but uses the same drivers and the same level of quality crossover parts really radically different in your estimation?
Personally I think the specs in terms of how it sounds are the most important and the new Intimus speakers are more
sensitive and have the same frequency response as the old ones.
Honestly we've worked really hard on these speakers to offer a product that we feel is the sonic equivalent of the previous version, and that the changes are cosmetic.
IMO, even if the changes were only cosmetic, the model # should have been changed. And it's not just that it's 3mm thinner, but you changed the material, correct? That's going to result in a different sound. Maybe a better sound, maybe a worse sound, but a different sound. And if you're using the same drivers and the same crossover, I'm having trouble understanding how sensitivity has changed.
There's nothing wrong with any of that. Maybe it's even improved in some ways. But IMO, and it's just an opinion, it should have received a new designation. I think this is especially important with your company because you only sell direct. I can't go to a retailer and view them, touch them and audition them. Even though you have liberal return policies, I think full disclosure is important for companies such as yours, which prides itself on its high level of quality and customer service. The second reason why it's important is because many people don't buy speakers for all channels at the same time. Maybe they buy L and R fronts first, then a center and then the surrounds. (I'm probably going to order a center channel speaker myself soon.) So if something has changed that impacts the ability to obtain sonic or aesthetic consistency, even if it is only cosmetic, that's important.
I'm really not trying to be over-critical or a web troll. IMO, you've opened the door for "objections" and the first rule of selling is to overcome customers' objections. We wouldn't even be discussing this if you had changed the designation to the "4a" or "4i" (improved) or whatever. You could have even turned all this into a positive: "Our genius engineers have found a way to deliver the same sound at a lower price point by incorporating better materials and improving manufacturing efficiency. So if you didn't think you could afford these great speakers before, take another look at the new improved 4x."