Originally Posted by Jake Sm
Damn, he must be really cleaning up....why is it that he keeps whipping your ass so bad? It's no surprise now that you are so angry towards B&W.
They do. Even better, they sell lots of high-end 4 and 5-figure amps, cables, CD players, etc once people become disappointed that it doesn't sound that hot in their house. We don't have those issues, so we don't "clean up" as much. Besides, I'm not *angry* towards B&W at all. They're a good business doing everything to build their sales. Nothing wrong with that. It does make the job harder because people don't buy on quality, they buy on the *perception* of quality.
Actually, so many more are so easily convinced that you can get as good for less that it's a miracle anyone will actually spend more FOR more.
The psychology dictates that "if it's more expensive, it *must* be better". That works on about 50% of the population. Even I get tempted by that. You often just assume that it's pricier, there must be something better about. Moreover, most people either a) don't trust their hearing, so go by the price/sales pitch or b) think they hear really well, but don't consider "the hidden persuaders" that influence their interpretations of sound.
Good is a relative term, much of what we discuss is good.
True, but I hear *a lot* from B&W owners -"oh, I had to buy *these* because *nothing* below this level is any good". Whereas my customers tend to say "hey, these $400 speakers are *fantastic*, but I can spend more!". I have B&W owners telling me constantly how bad the 600 series is or 700 series or that the 801 is too boomy or the 803D is too warm or the 704 is a POS and I'm thinking "you like this company.......WHY?!?"
B&W successfully sells......B&W. The products can be lame many cases, certainly some models are, but people don't care, they're buying B&W, the company, and just picking the speaker they can afford or like the most. I don't want people to buy a speaker for the name, but because it's better for them or it does what they want or fits there needs *and* they like the sound. If someone says "I don't like these" I say "that's fine, you many not like this type of sound and that's okay - it doesn't mean these are bad speakers, nor does it mean that you're hearing is screwed up". Then I try to find them something they like, even if I have to recommend buying something else somewhere else. But most of those, at least here, have already decided that B&W is the only way to go. And here, it's generally B&W or NHT or mass market or a few even tweakier Euro brands. So, we both sell quite a bit, actually. We've got that "Ford/Chevy" (or maybe Audi/Mercedes) rivalry that keeps most other things out of the running. Can't complain about that.