Originally Posted by tonygeno
And here lies the great divide: that set of speakers you take home is going to cost you, if you decide to keep them, much more than if they were sold direct. Why? Middle men.
Non-sequitur. The identical models aren't up for consideration, so your example only resides in theory-ville.
The middle men have to make a living, too. I just won't pay for it. There's enough choice among ID gear to keep me happy for some time, and it's growing year by year.
You got taken for a ride. Admit it. you fall victim to the fallacy that "middlemen" are the reason ID is cheaper, even though there is no direct comparison to a B&M brand
--and if there is, it's usually derivative in nature or dangerously skirts the boundaries of patent infringement. Orb and AG spring to mind.
I shouldn't care--people who embrace marketing messages as their sole reality are who butters my bread.
Classic example: Outlaw Audio developed their 950 with the help of Eastech and agreed to allow Eastech to sell it to others in order to recoup development costs. Outlaws' price: $899. Sherbourne's, Atlantic Technology etc's price: $1699. So let's say I could get 20% off with good negotiation skills, it was still $1300 compared to $899. Heck, the President of Outlaw (and Atlantic Technology) has his hands in both markets, and I suppose he's realized that the twains do not meet. For guys that need the help of a traditional store and install companies there's AT. For the guys who frequent these forums, there's Outlaw.
I think you mean ONLY example.
With speakers, the same design will rarely (if ever) be found direct vs. at a store. Most companies correctly know that proper representation of their product is a safeguard against selling directly to the end user so that the brand message can't be misrepresented at will.