AVS Forum Addicted Member
Join Date: Mar 2003
Location: Joshua Tree, CA
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Time to kleer the air...
Integra and Onkyo AVRs utilize similar features, internal components, software, tooling and design teams:
1. Higher positoned Onkyo AVRs have stronger consumer features than the highest positioned Integra AVRs
2. Higher end Onkyo AVRs (3010/5010) are THX Ultra 2 Plus, while only (1) higher end Integra AVRs (80.3) is THX Ultra 2 Plus
3. For the majority of their internal components, Onkyo and Integra AVRs utilize the same tolerance components. Onkyo has enough buying power to get the better tolerance parts @ competitive pricing
4. The Onkyo and Integra AVRs that are THX Ultra 2 Plus certified have larger power transformers/supplies compared to the AVRs with THX Select 2 compliance
5. Certain tooling parts are metal for Integra and plastic for Onkyo, tooling is more expensive for plastic but their respective material costs for plastic is significantly less
6. All Integra and Onkyo AVRs are assembled in Malaysia, there are (2) factories, they have had (1) factory in Malaysia for over 25 years and closed their Japan (Osaka) factory over 3 years ago
7. Their 2nd and latest factory in Malaysia that builds the lower end AVRs was originally owned by Sharp Electronics for assembling their music centers, and was purchased by Onkyo in 2008
8. Note that for Onkyo and Integra AVRs, both brands are built in each factory.
Integra exists for the CEDIA/AV specialist, since the Onkyo brand does 89% of their corporate sales however the CEDIA/AV specialist needs a brand/product that is not handled by the big box and internet sellers. Integra has been very careful not to repeat the overdistribution issues as experienced by Denon. Primary differences of the Integra AVRs for the CEDIA/AV specialist are certain software features, different ID and longer warranty. Even though Onkyo has generated significant AVR sales $ volume, their bottom line profitability has been weak and even frequently negative... Thats why they have teamed up with Gibson Corp. for financial support...
Just my $0.02... 👍😉