Originally Posted by Patrick Collins
WEATHER REPORT INDICATES POSSIBLE RAIN ON THIS PARADE!
At one time I used to build 14'x7' control panels for multi million dollar industrial machines. My hobby has been A/V since the early sixties. So it dawned on me that if I find this newest technology confusing and complex, what does Joe Six Pack think, let alone his SO? Unfortunately we need JSP and his SO. These companies can't just rely on sales numbers from a nitch group as small as a part of the AVS Forum. That's including the fact that we might be the premier group on this planet regarding this topic.
Me thinks, this time, adopting theater technology for use in the home might have too small of an audience. While I've enjoyed leading edge and sometimes bleeding edge technology in my home, I can't say it is widely appreciated. That's based on infrequent comments from others about how good it is. The lone exception is my wife, who after all these years is finally into it, really into it.
It makes you wonder about the decision making process in some of these companies. Onkyo for example has tried to be price sensitive by adding the latest tech, Atmos while removing some already established features. If Onkyo wanted to replace my TX-NR929 with a logical replacement 939, it would probably be prohibitively expensive in that category. Lets say they added Atmos, bumped the 11 preouts to 13, maybe added two more amps, the necessary processor upgrade and a beefier power supply, without deletions, that's over two grand. That's not the top of their mid range, that's out of their mid range.
Maybe it's a marketing problem. Maybe they should revert back to putting the latest and greatest in their high end products first like they used to do, like Tesla is doing. Starting out at a commodity level this time might not cut it.
For JSP to do it right with his Onkyo TX-NR636, that's including speakers, any outboard amps, room considerations, possible wall or ceiling speaker installation, setup and source material, he might need a pro installation that he never considered but will warn his buddies about. Oh and lest we forget, software update.
I love what technology can do, but in this case it may have been bungled from the start. Unfortunately it arrived at a time when they're inundating us with 4K.
That scream you just heard was JSP asking for his iPod.
JSP doesn't have 5.1 either. He has a soundbar. So it seems everything you say, which is a reasonable hypothesis, could have similarly been said about the move from mono to 5.1. Yet here we are with an entire and huge international dedicated forum, with hundreds of thousands of members, all avidly discussing where to go next with our hobby. I never quite see the relevance of JSP. JSP has never even heard of 5.1 and he isn't the target market for Atmos, or anything remotely like it. He doesn't even own a Bluray player - well most of the JSPs don't.
Same argument with music. JSP listens to MP3s on 5 dollar earbuds. But that doesn't seem to have killed the high-end reproduction potential for the rest of us.
Arguing that a product is 'niche' isn’t the same as arguing that there is no market for it. Rolls-Royce is niche in the automobile world. So is Ferrari. So is Lamborghini. Are those marques likely to disappear any time soon because Mr and Mrs Sixpack and their buddies will never be in the market for one? I don't think so. Niche is usually where the biggest profit margins lie too. Volume may be smaller, but margins are way higher. And companies often cater for both markets too. For example, Ferrari and Fiat. One overall company, two very different markets. And what is invented and used for one often trickles down to another.
JSP is important, but he is not the only player in town. And he is the one with the shallowest pockets