The hubris and and unfortunate but evidently successful sales BS that gets people suckered into directional cables, cryo treated wire, cable lifters, nirvana inducing power cables etc saddens me greatly. People take the simplest, most nondescript part of a system and endow it with attributes that are wholly unknown in the world of physics.
Why does no one talk about the noise floor of a given transistor or IC? Because to do so would require some modicum of actual knowledge and exposure to numbers and concepts outside the realm of most sales people and snake oil hawkers. People talk about audiophile grade capacitors without knowing what a capacitor does or where it appears in the circuit.
Why is no mention ever made of the metallic alloy that is solder? Solder is comprised of terrible conductors but is used simply for its ease of application, durability and ability to firmly connect other conductors.
Once we get past the myriad of alloys and varying conductivity issues with the PCB, the assembly hardware, and the components all of a sudden the mega buck cables can correct any audio discrepancies or shortfalls and function as an active equalizer.
Is there any hope?