Link what. Something that you are too lazy to go find out, or research. Again, the truth is, people have lost gear due to lightening strikes, etc. and weekly you will see someone posting on either this site, or some other, that they lost gear, and when you start asking questions, you find out the common link was a hdmi cable or coax connected to their set top or dvr, that allowed the surge to flow to every piece of equipment connected downstream, blowing it to nothing more than a door stop.
This is not something that someone or myself just woke up this morning and said "Hey, we are going to make people believe some kind of FUD, because this is the Internet.". If you do not want to believe it, that is your choice, but personally, I have seen first hand what happens, when lightening strikes, or a high voltage line of 720volts or greater, drops across the 120volt line going to a home or business. Or worst yet, when the Neutral drops, and all that is going to the home is two 120volt lines, which in turn allow for a high volt on one of the legs, in turn causing a mess of problems, all over the board.
Also to feed your thoughts, that $2,000 so called surge protector, is no better than that $35 or $50 surge protector that most people use. Same goes for UPS systems.