I agree that the room is the number one problem. That is why I have been doing as much research as I can about both open baffle speakers and econowave/horned speakers that try to minimize the influence of the room on the speakers.
Seeing as how I am married to a woman who has a degree in design and does interior decorating, I dont think I will ever be able to get away with a much room treatments as I do not have, nor do I intend to have, a dedicated room.
Would it give me better results, undoubtedly it would...however, I am lazy and dont want to give myself another room to clean, haha.
Trying to enjoy the simple things in life.