That is such a rip off. It's just beyond ridiculous. $40 for some BS cream- when regular ice cream works just as well. You can get the same improvement by using something like Ben and Jerrys Ice Cream, which I frequently do. Just put a scoop of Vanilla on top of each speaker, and it sounds like a veil is immediately lifted of the top end while the bass becomes creamy and effortless. If you want to enhance mids, use chocolate. Want to heighten the dynamic range? Use Rocky Road. And nothing improves the sound stage like neapolitan.