This thread is totaly ridiculous. Is eveything just a gimmick? Is every piece of av gear just a cheap trick by big companies to drain money out of our pockets? Man, I don't know why I just don't go pick up a 19 dollar dvd player, an 80 dollar Insignia receiver, some walmart special RCA cables and hook it to some 12,000 dollar B&W 800 series using some straightened wire hangers. I could save a whole bunch of green by going cheap on all the stuff that doesn't matter so I can get the speakers. If cables don't matter at all then neither does quality construction of recievers, cd/dvd players, amps, pre/amps, DAC etc.
You're right speco, it should be called AVOpinion forum. Your opinion is that cables don't matter. Nobody has to prove to you that they heard a difference between cheap and more expensive cables. How can you prove that a Rotel sounds better than a Denon or Yamaha? Can you look at operator's manual spec sheet and give solid evidence? No. Chances are that people who bought the Rotel in the first place liked the sound better than the Denon and they bought it. In their opinion it sounds better and it's what they want. Sorry to burst your bubble, but forums are full of opinions. If you don't like it, get your own website and fill it full of facts from all your physics studies you've done.