According to Gizmodo, Google is continuing it's business approach of throwing their hat into everything, everywhere. Google hopes that the new platform will succeed where dozens of lesser efforts have failedto truly and seamlessly integrate web content onto TVs, bringing services like Twitter and sites like YouTube, in addition to games, webapps, and, of course, Google's search, to the big screen. The Google TV software reportedly includes a version of Google's Chrome browser for doing some light surfing, as well. The New York Times says Google TV will be delivered on set-top boxes that use Intel Atom chips and run an Android-based platform, though the technology will also reportedly be built directly into Blu-ray players and TVs from Sony. Additionally, Google is working with Logitech to built a keyboard-equipped remote control for the platform.
Both were fighting over the mobile space with their respective app stores. Now it seems they are both positioning themselves to fight over the television screen as well. It will be interesting to see if Google's more open approach is successful over Apple's controlled ecosystem. Both have their respective pros and cons. There's probably room for both to coexist and compete which would be great for us, the consumers.