Why is it a shame? The difference is that Apple focused their promotion on their wireless devices, which affect millions of casual users.
After going through dozens of blackberry, android and other devices, I finally succumbed to Apple this year (I love my iPhone and iPad) and will never go back. I still have a PC but will finally convert to a Mac this summer.
What the PC techies always miss is that for most people, it is not just about cool features but ease of use. That said, my wife says the same thing to me about my home theater (too complicated!)
BTW properbostonian - Go Bruins!