The NFL definitely needs a butt-whupping over this deal, as badly as anyone. For the price of nosebleed seats and a watery beer in a twelve-ounce plastic cup you could buy a nice economy car. Yup, that's America's NFL.
Still, EA has been making overtures for exclusivity for years. And rumor has it that they approached the NBA about a similar deal (though, luckily, they got shot down). I don't see any reason to cut either organization any slack.