Internet access plus incredible picture quality—even in 3D.
Fusing a striking picture with elegant design, Edge LED backlit BRAVIA® EX720 Series LCD HDTVs are packed with state-of-the-art technology, including 3D in Full HD 1080p. Watch your favorite fast-action movies and sporting events in crystal clear detail thanks to X-Reality™ Engine. In addition to advanced energy saving features, this HDTV is Wi-Fi® Ready which lets you instantly stream hit movies, popular TV shows and the latest music from Qriocity™, Netflix®, Hulu Plus™, YouTube™, Pandora® and many more when you add the UWA-BR100 wireless adapter.
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PICTURE SETTINGS FROM PROFESSIONAL VIDEO SITES:
CNET Picture Settings
-Picture Adjustments menu--
Setting Memory: [any]
Picture Mode: Custom
Backlight: 2
Picture: 95
Brightness: 54
Color: 53
Hue: 0
Color Temperature: Warm 2
Sharpness: Min
Noise Reduction: Off
MPEG Noise Reduction: Off
Motionflow: Off
CineMotion: Auto 1
--Advanced Settings menu--
Black Corrector: Off
Adv. Contrast Enhancer: Off
Gamma: +1
Auto Light Limiter: Off
Clear White: Off
Live Color: Off
Detail Enhancer: Off
Edge Enhancer: Off
Skin Naturalizer: Off [grayed out]
i/p Conversion Preference: Quality [grayed out]
--White Balance menu--
R-Gain: -2
G-Gain: 0
B-Gain: 0
R-Bias: -2
G-Bias: -2
B-Bias: -2
Flat Panels HD
Picture mode: Custom
Backlight - 5
Contrast - 89
Brightness - 57
Color - 50
Hue - 0
Sharpness - 0
Color temperature - Warm2
Noise reduction -Off
Mpeg noise reduction -Off
Motionflow On
Film-mode Auto 1/Auto 2
Black corrector Off
Adv. Contrast Enhancer Off
Gamma - 0
Auto Light Limiter Off
Clear White Off
Live Colour Off
Detail/Edge enhancer Off
R Gain -10
G Gain -9
B Gain 0
R Bias -2
G Bias -1
B Bias +1
HDTVTest Settings EX723
Picture Mode: Cinema1 (Select Cinema Under Scene first)
Backlight: 9
Picture: 90
Brightness: 50
Colour: 50
Colour Temp: Warm 2
Sharpness: 50
Dot Noise: Auto (for TV and Old Shows)
Motionflow: Clear
Film Mode: Auto2
Detail Enhancer: Your choice, for SD material only
White Balance: -3 -1 0 -2 -1 -2
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PROS AND CONS
CONS
1) Crosstalk
Fusing a striking picture with elegant design, Edge LED backlit BRAVIA® EX720 Series LCD HDTVs are packed with state-of-the-art technology, including 3D in Full HD 1080p. Watch your favorite fast-action movies and sporting events in crystal clear detail thanks to X-Reality™ Engine. In addition to advanced energy saving features, this HDTV is Wi-Fi® Ready which lets you instantly stream hit movies, popular TV shows and the latest music from Qriocity™, Netflix®, Hulu Plus™, YouTube™, Pandora® and many more when you add the UWA-BR100 wireless adapter.
-------------------------------------------------------------------
PICTURE SETTINGS FROM PROFESSIONAL VIDEO SITES:
CNET Picture Settings
-Picture Adjustments menu--
Setting Memory: [any]
Picture Mode: Custom
Backlight: 2
Picture: 95
Brightness: 54
Color: 53
Hue: 0
Color Temperature: Warm 2
Sharpness: Min
Noise Reduction: Off
MPEG Noise Reduction: Off
Motionflow: Off
CineMotion: Auto 1
--Advanced Settings menu--
Black Corrector: Off
Adv. Contrast Enhancer: Off
Gamma: +1
Auto Light Limiter: Off
Clear White: Off
Live Color: Off
Detail Enhancer: Off
Edge Enhancer: Off
Skin Naturalizer: Off [grayed out]
i/p Conversion Preference: Quality [grayed out]
--White Balance menu--
R-Gain: -2
G-Gain: 0
B-Gain: 0
R-Bias: -2
G-Bias: -2
B-Bias: -2
Flat Panels HD
Picture mode: Custom
Backlight - 5
Contrast - 89
Brightness - 57
Color - 50
Hue - 0
Sharpness - 0
Color temperature - Warm2
Noise reduction -Off
Mpeg noise reduction -Off
Motionflow On
Film-mode Auto 1/Auto 2
Black corrector Off
Adv. Contrast Enhancer Off
Gamma - 0
Auto Light Limiter Off
Clear White Off
Live Colour Off
Detail/Edge enhancer Off
R Gain -10
G Gain -9
B Gain 0
R Bias -2
G Bias -1
B Bias +1
HDTVTest Settings EX723
Picture Mode: Cinema1 (Select Cinema Under Scene first)
Backlight: 9
Picture: 90
Brightness: 50
Colour: 50
Colour Temp: Warm 2
Sharpness: 50
Dot Noise: Auto (for TV and Old Shows)
Motionflow: Clear
Film Mode: Auto2
Detail Enhancer: Your choice, for SD material only
White Balance: -3 -1 0 -2 -1 -2
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PROS AND CONS
CONS
1) Crosstalk