I have a 120" screen in my non-light-controlled living room and a 144" scope screen in my theater. For a dedicated theater, I'd never consider anything else but a front projector. For a living room with windows, cream walls, and the lights on, I'd happily swap out my projector for a flat screen. Unfortunately, there just isn't a reasonably priced 100"+ flat screen, and even moving down to 100" would be a huge loss in screen real estate. No way could I go down to that 90".