Yeah, tried that. Didn't help. It still plays CDs, DVDs and SACDs just fine, but I get an "Unrecognizable Format"-type warning message regardless of the BD I try to load. This was meant to be an "upgrade" from the PS3 because I wanted SACD playback. My wife was against it because she likes the PS3 as a BD player, which only worsened the cringe factor when she couldn't watch her new Vampire Diaries BD.
10/19/11 at 8:05pm