Wow, would like to see it with a black background.
You would think this would be a priority as it would make a TV's picture standout better on the big box floor to have glossy contrast without the reflection of the overhead lights. It would likely grab a consumer's eye better than Quattron+ even if they didn't know why.
Here's a Gary Merson article about NuShield... HD Guru: NuShield Solves a Glaring HDTV Problem
Edit: Sorry, just realized that's been posted allready.
Personally, between Vizio dropping 3D support and moth-eye a no-show, CES was disheartening this year.
I had to deal with some really smudgy hand and mouth prints that were covering the screen. I used a micro fiber cloth half dampened with water. It took a number of passes using light pressure and alternating between the wet and dry parts of the cloth but that got rid of them.